The clients of this long-standing marine engineering company recognised the need for a transformative rebrand that not only reflects their established industry expertise but also embraces a contemporary and minimalist approach. With a strong desire to stay connected to their maritime roots, the company sought a visual identity that captures the practical nature of marine engineering whilst incorporating a more global aesthetic.
The outcome is a thoughtfully-designed look that utilizes elements of material design, blending subtle aquatic gradients with bold and sturdy typography. The inclusion of the horizontal line motif further suggests the brand's core values of speed, development, and progress. As an ongoing project, the comprehensive rebranding will extend beyond visual elements and encompass an exterior redesign, a website overhaul, and updated signage for uniforms, vehicles, and more, ensuring that every component aligns with the new brand identity and maintains the company's strong position in Vancouver’s marine engineering industry.
