Design work for this elegant, vintage-inspired eveningwear house was thoughtful and deliberate, reflecting the codes of the brand that have brought it success for over 35 years. Employing clean typography, generous negative space, and a minimalist style, the design ensures that the garments remain the focus, whilst the overall aesthetic is enhanced.
My design philosophy was one of restraint, with a commitment to complementing the existing visual identity, and filling any gaps as needed. This encompassed the introduction of retail look books, as well as updating smaller-scale deliverables, such as email blasts and call sheets, with a revitalized look and feel. Working closely with the brand's designer, the end result was a clean aesthetic that further elevates the brand's reputation for simple elegance and refinement.
